Read | Listen - Full summary
Brian Tracy is a renowned motivational speaker and self-development author with a focus on sales training and personal effectiveness. He has written and produced a vast array of books and audio programs, with "The Psychology of Selling" being one of his most celebrated works. In this book, Tracy delves into the strategies and mindset necessary for excelling in sales, offering insights and techniques that aim to help salespeople increase their performance and achieve their goals more efficiently and effectively. Tracy's expertise has made him a respected figure in the fields of business and personal development.
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