The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
David Meerman Scott
14 Key ideas
36 MINS
4.5 (673)
Business & Career Marketing & Sales
Curious about how search engine marketing can revolutionize your business?
Intrigued by how brands like Starbucks and Doritos tap into their customers' desires?
Ever wondered how you can embrace the power of real-time marketing and AI to gain a competitive edge?
Dive into the world of content creation, social media engagement, and digital marketing strategies with our comprehensive guide. Discover how you can harness these tools to effectively reach and engage your target audience, drive long-term growth, and redefine success in the digital age.
Curious about how search engine marketing can revolutionize your business?
Intrigued by how brands like Starbucks and Doritos tap into their customers' desires?
Ever wondered how you can embrace the power of real-time marketing and AI to gain a competitive edge?
Dive into the world of content creation, social media engagement, and digital marketing strategies with our comprehensive guide. Discover how you can harness these tools to effectively reach and engage your target audience, drive long-term growth, and redefine success in the digital age.
Key Ideas
Read | Listen - Full summary
#1
Is Your Marketing Strategy Stuck in the Past While Gerard Vroomen and KOREAZ Lead the Way?
01 Jan 1970
02:35
02:35
#2
Russell Alexander and Century 21 Lead the Charge in Digital Storytelling Revolution
01 Jan 1970
02:29
02:29
#3
How Did Canada Tourism and Kolkata Chai Co. Harness Social Media Magic?
01 Jan 1970
03:10
03:10
#4
From Geese to Greatness: How Real-Time Marketing and AI are Transforming Business
01 Jan 1970
03:10
03:10
#5
Are You Buying Starbucks Coffee or the Experience Behind It?
01 Jan 1970
02:19
02:19
#6
From Rebekah Keat to Richard Branson: Mastering Sales With Engaging Content and Social Media
01 Jan 1970
02:20
02:20
#7
Can Thought Leadership Like Mark Howell's Blog Transform Your Brand?
01 Jan 1970
03:01
03:01
#8
Boeing and Penn State: Lessons in Authentic Marketing and Crisis Communication
01 Jan 1970
02:00
02:00
#9
Is Blogging the Secret Weapon for Powerful Marketing in 2023?
01 Jan 1970
02:25
02:25
#10
John Legend and TikTok: The Power of Video Marketing Revolution
01 Jan 1970
02:48
02:48
#11
How Did Mignon Fogarty and the 2020 Pandemic Revolutionize Podcasting and Social Audio?
01 Jan 1970
02:13
02:13
#12
Master the Media Game: Lessons from the Tweeting Goddess and Budweiser's World Cup Win
01 Jan 1970
02:37
02:37
#13
How Did Shaquille O'Neal and Colin Warwick Leverage Google for Marketing Success?
01 Jan 1970
03:05
03:05
#14
Final Recap
01 Jan 1970
02:32
02:32
About Author
David Meerman Scott is a prominent marketing strategist, keynote speaker, and best-selling author known for his expertise in using social media and online platforms for marketing. He co-authored "The New Rules of Marketing & PR," a groundbreaking book that provides insights and strategies on leveraging social media, blogs, and other digital tools to engage with audiences directly. His work has helped shape modern marketing practices, emphasizing the importance of real-time communication and content creation to reach and influence buyers effectively.
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