The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Al Ries
7 Key ideas
17 MINS
4.6 (2k)
Entrepreneurship Marketing & Sales
Ever wondered why some businesses succeed and others fail despite massive hype and investment?
Curious about the real power behind brands like Apple, Coca-Cola, and IBM?
How did companies like Toyota and Sun Microsystems, initially mocked or ignored, become industry disruptors?
Want to know the secret behind Barbie's long-term popularity?
Dive into the 22 marketing laws and discover how hype, unpredictability, acceleration, and resources can make or break a business.
Ever wondered why some businesses succeed and others fail despite massive hype and investment?
Curious about the real power behind brands like Apple, Coca-Cola, and IBM?
How did companies like Toyota and Sun Microsystems, initially mocked or ignored, become industry disruptors?
Want to know the secret behind Barbie's long-term popularity?
Dive into the 22 marketing laws and discover how hype, unpredictability, acceleration, and resources can make or break a business.
Key Ideas
Read | Listen - Full summary
#1
First Three Laws: Can Being First Trump Being the Best in the World of Marketing?
01 Jan 1970
02:00
02:00
#2
Mastering the Market: The Power of Perception, Focus, and Exclusivity in Branding
01 Jan 1970
02:03
02:03
#3
Can Understanding the 'Law of the Ladder' Skyrocket Your Brand's Marketing Success?
01 Jan 1970
03:31
03:31
#4
Mastering the Market: The Laws of Division, Perspective, and Line Extension in the Modern Business World
01 Jan 1970
03:15
03:15
#5
Can these Four Laws of Effective Marketing Revolutionize Your Business Strategy?
01 Jan 1970
02:06
02:06
#6
Mastering the Laws of Marketing: Lessons from IBM, Donald Trump, and Wal-Mart
01 Jan 1970
01:57
01:57
#7
Can the Laws of Hype, Acceleration, and Resources Predict the Success of a Product?
01 Jan 1970
02:20
02:20
About Author
Al Ries was a renowned marketing professional and author, best known for co-authoring "The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk" with Jack Trout. Published in 1993, the book outlines fundamental principles that they argue are essential for successful marketing strategies. Al Ries was a pioneer in the field of positioning and branding, and his work has had a lasting impact on how businesses approach marketing and brand management.
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