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Dan Ariely is a renowned behavioral economist and professor at Duke University, known for his research in psychology and economics. He is the author of several best-selling books, including "Predictably Irrational" and "The Honest Truth About Dishonesty." Ariely's work explores the irrational forces that influence human behavior and decision-making. In "Payoff: The Hidden Logic That Shapes Our Motivations," he delves into the intricacies of what drives us, offering insights into the underlying motivations that shape our actions.
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