Onward: How Starbucks Fought for Its Life without Losing Its Soul
Howard Schultz
12 Key ideas
34 MINS
4.5 (2.2k)
Management & Leadership Business & Career Biography & Memoir
Ever wondered what sits behind the success of Starbucks, one of the world's most iconic coffee chains?
Ready to immerse in the fascinating world of coffee, business, and human connection?
Decode the journey of this global giant, its trials and triumphs, its strategic innovations, and the leadership that steered it through stormy waters. Get a closer look at how Starbucks navigated complex global markets, upheld its commitment to quality, and fostered a culture of inclusivity and community.
Ever wondered what sits behind the success of Starbucks, one of the world's most iconic coffee chains?
Ready to immerse in the fascinating world of coffee, business, and human connection?
Decode the journey of this global giant, its trials and triumphs, its strategic innovations, and the leadership that steered it through stormy waters. Get a closer look at how Starbucks navigated complex global markets, upheld its commitment to quality, and fostered a culture of inclusivity and community.
Key Ideas
Read | Listen - Full summary
#1
Can a Simple Cup of Coffee Change Lives? How Did Howard Schultz Transform Starbucks?
01 Jan 1970
02:15
02:15
#2
Starbucks Confidential: A Journey from Leaked Memo to Transformative Leadership
01 Jan 1970
03:35
03:35
#3
Can Howard Schultz Reignite the Original Starbucks' Magic and Save the Company from Crisis?
01 Jan 1970
02:34
02:34
#4
Starbucks' Bold Swing: Reigniting the Entrepreneurial Spirit Amidst Economic Downturn
01 Jan 1970
03:22
03:22
#5
Can Starbucks' Unique Blend of Compassion and Innovation Redefine Corporate Responsibility?
01 Jan 1970
02:50
02:50
#6
Reviving the Roast: How Starbucks Weathered the 2008 Economic Storm
01 Jan 1970
02:05
02:05
#7
Could Sorbetto Have Saved Starbucks During the 2008 Economic Downturn?
01 Jan 1970
02:58
02:58
#8
Starbucks Amidst Global Financial Crisis: Journey of Resilience, Community Service, and Tech Revolution
01 Jan 1970
02:18
02:18
#9
Did Starbucks' Free Coffee Campaign During 2008 Election Drive a Turning Point for the Company?
01 Jan 1970
02:49
02:49
#10
Reviving Starbucks: Innovation, Entrepreneurship and the Journey from Failure to a $2 Billion Business
01 Jan 1970
03:15
03:15
#11
How Did Starbucks Contribute to Rwanda's Post-Genocide Economic Recovery?
01 Jan 1970
03:50
03:50
#12
Final Recap
01 Jan 1970
02:22
02:22
About Author
Howard Schultz is an American businessman and author, renowned for his role as the CEO of Starbucks. He authored "Onward: How Starbucks Fought for Its Life without Losing Its Soul," chronicling his return to the company during a challenging period and his efforts to revitalize the brand while maintaining its core values. Under his leadership, Starbucks expanded globally and became a symbol of modern coffee culture.
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