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Robert B. Cialdini is an esteemed psychologist and author, renowned for his seminal work in the field of persuasion and social influence. His most famous book, "Influence: The Psychology of Persuasion," published in 1984, explores the psychology behind why people say "yes" and how to apply these insights ethically in daily life. Cialdini's principles of persuasion, including reciprocity, commitment and consistency, social proof, authority, liking, and scarcity, have become foundational in marketing, negotiation, and understanding consumer behavior. His contributions have had a profound impact on both academic research and practical applications in business and communication.
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