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Ramit Sethi is a personal finance advisor, entrepreneur, and the author of the New York Times bestseller "I Will Teach You to Be Rich." His approach to finance is centered around optimizing spending, earning more, and investing wisely, with a focus on simplicity and behavioral change. Sethi's teachings often challenge conventional wisdom on personal finance, emphasizing practical strategies over frugality. His work extends beyond his book, including online courses, a popular blog, and a strong social media presence, where he shares insights on how to live a "rich life."