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Jenni Romaniuk is a well-regarded researcher in the field of marketing, known for her contributions to understanding brand growth and development. She is the co-author of "How Brands Grow: Part 2," which explores the dynamics of brand growth across various market segments, including emerging markets, services, durables, new, and luxury brands. Her work often emphasizes evidence-based marketing strategies and challenges traditional marketing assumptions. Romaniuk is associated with the Ehrenberg-Bass Institute for Marketing Science, where she continues to advance research in brand performance and consumer behavior.
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