How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands book

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Jenni Romaniuk  

 7 Key ideas

 13 MINS

Marketing & Sales  

Ready to rethink everything you know about marketing?

What do McDonald’s golden arches, the Nike swoosh, and the law of double jeopardy teach us about brand growth?

From building mental and physical availability to winning over light buyers and maximizing reach, discover how brands truly grow. Not through loyalty, but by being unforgettable, accessible, and everywhere buyers turn.


Ready to rethink everything you know about marketing?

What do McDonald’s golden arches, the Nike swoosh, and the law of double jeopardy teach us about brand growth?

From building mental and physical availability to winning over light buyers and maximizing reach, discover how brands truly grow. Not through loyalty, but by being unforgettable, accessible, and everywhere buyers turn.

 

Key Ideas

Read | Listen - Full summary

#1

Is Brand Loyalty Overrated in the Quest for Market Dominance?

01 Jan 1970

02:29

02:29


#2

Unlocking Brand Success: Romaniuk & Sharp's Memory Mastery in Marketing

01 Jan 1970

02:25

02:25


#3

How Do Golden Arches and Swooshes Transform Brand Recognition in a Crowded Market?

01 Jan 1970

01:59

01:59


#4

Unlocking Brand Potential: Romaniuk and Sharp's Guide to Strategic Reach

01 Jan 1970

01:47

01:47


#5

Is Your Brand's Physical Presence the Missing Piece to Unlocking Market Share?

01 Jan 1970

01:45

01:45


#6

Building Brand Success: Clarity Over Creativity for Emerging Names

01 Jan 1970

01:44

01:44


#7

Final Recap

01 Jan 1970

01:37

01:37



About Author

Jenni Romaniuk is a well-regarded researcher in the field of marketing, known for her contributions to understanding brand growth and development. She is the co-author of "How Brands Grow: Part 2," which explores the dynamics of brand growth across various market segments, including emerging markets, services, durables, new, and luxury brands. Her work often emphasizes evidence-based marketing strategies and challenges traditional marketing assumptions. Romaniuk is associated with the Ehrenberg-Bass Institute for Marketing Science, where she continues to advance research in brand performance and consumer behavior.

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