Curious about how companies engineer products to become indispensable parts of our lives? Ever wondered about the ethical implications of creating habit-forming technology? Want to know how the Hook Model can transform user behavior and form long-lasting habits? Intrigued about how Silicon Valley investor Paul Graham and other industry leaders view user manipulation and responsibility? Dive in to learn more!;
Nir Eyal is an author, entrepreneur, and behavioral design expert known for his work in understanding and leveraging human behavior in product design. He is the author of the best-selling book "Hooked: How to Build Habit-Forming Products," which provides insights into creating products that captivate users by tapping into their habits and emotions. Eyal has taught at Stanford's Graduate School of Business and the Hasso Plattner Institute of Design, sharing his knowledge on how to build engaging and user-centric products. His work spans across various industries, offering valuable strategies for businesses seeking to improve user engagement and retention.
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