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James C. Collins, often referred to as Jim Collins, is an acclaimed business consultant, author, and lecturer known for his insights into company growth and sustainability. He co-authored "Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All" with Morten T. Hansen. In this book, Collins explores why some companies manage to thrive in unpredictable environments while others falter, providing research-backed strategies for achieving long-term success despite external challenges. Collins has also written other influential works, including "Good to Great" and "Built to Last."
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