Ready to break away from the traditional 9-5 grind? Ever wondered about the secret to thriving in the new economy? Want to know how top earners like Jordan Adler and Harvey Mackay built a network of thousands? Dive into the world of Network Marketing and learn how you can master the seven fundamental skills to build your own successful business.

Go Pro - 7 Steps to Becoming a Network Marketing Professional

Do you ever feel like there’s got to be a better way to work and make a living? Well, there is, but it's not what you learned in school. Imagine creating the ultimate business with no boss, no commute, no alarm clock, and no politics. It would have unlimited income, personal growth, time freedom, and lots of fun. But can traditional careers deliver this dream?

Blue-collar jobs offer satisfaction but can’t fulfill the ultimate career list. White-collar jobs, once safe and secure, now demand political navigation just to survive. Sales careers can be thrilling but come with constant pressure and instability. Traditional business ownership often means debt and stress, while investing requires substantial money and skill, with risks beyond your control.

We’re in the New Economy, where technology and efficiency are eliminating jobs. Performance is now the key to earning. Network Marketing fits this new model perfectly. Companies save on advertising by paying distributors based on performance, offering entrepreneurial benefits without the usual risks. But there's a catch: you must embrace a temporary loss of social esteem from those stuck in the old system.

In Network Marketing, you can’t just hope to get lucky. You need to commit to being a professional. There are three types of people in this field: Posers, who treat it like a lottery; Amateurs, who focus on luck and shortcuts; and Professionals, who master the necessary skills. Decide to be a Professional, and your world will change. People will be inspired by your commitment to excellence.

Unlike other professions, Network Marketing doesn’t require a lot of money for education. It’s an equal opportunity where your success depends on you. Take responsibility for your business, and don’t blame your upline. There are only seven fundamental skills needed to build a huge business in Network Marketing. They are simple but highly rewarding.

So, if you’re ready to thrive in the New Economy, consider Network Marketing. It’s not perfect, but it’s BETTER. And if you decide to go pro, you’ll find a career that offers true freedom and fulfillment.

Is Network Marketing the Ultimate Solution to Escape Traditional Job Limitations?

In the world of Network Marketing, seven key skills determine success: The First two are finding prospects and inviting them to explore the opportunity. Many newcomers fear they don't know enough people to thrive, but professionals understand that it's not about luck—it's about skill. 

The first skill, finding prospects, involves creating a comprehensive list of everyone you know, regardless of your relationship with them. Posers rely on a small mental list, hoping luck will favor them. Amateurs make a written list but worry about running out of people. Professionals, however, never stop adding to their list, constantly expanding their network with an "Active Candidate List." They network on purpose, joining new activities and engaging with people creatively.

The second skill is inviting prospects to understand the product or opportunity. This is the gateway skill in Network Marketing. Professionals don't rely on reputation or influence; instead, they master the art of inviting prospects through personal interaction and the use of tools like DVDs, CDs, or online presentations. They detach emotionally from the outcome, focus on educating prospects, and use a powerful formula to invite them: urgency, sincere compliments, and the "If I, Would You" technique. 

By following a structured invitation process, professionals ensure prospects engage with their materials and keep the conversation going. With these skills, professionals can recruit on demand, turning potential into reality without relying on luck. So, practice these skills and watch your network flourish.

Mastering the Art of Prospecting: Your Gateway to Network Marketing Success

We’ve covered identifying prospects and inviting them to learn more about your product or opportunity. Now, let’s dive into presenting your product or opportunity. A key lesson is that YOU are not the issue! Eric Worre, the author, learned this the hard way. 

Initially, Eric thought being an expert on his company’s facts was crucial, but it turned out that approach made him the bottleneck. The pros, on the other hand, act as consultants rather than experts. They connect prospects to tools, events, or other distributors. This way, they achieve duplication, which is essential for building a large and successful organization.

In the early days, Eric made himself the issue, and Network Marketing felt like a job. Observing successful distributors, he noticed they used third-party resources to educate prospects. They brought passion, enthusiasm, excitement, and belief, which are contagious. When presenting to groups, preparation is key. Eric overcame his fear of public speaking by crafting a compelling personal story and mastering his company’s opportunity presentation. 

Eric's story went like this: “Hi! My name is Eric Worre and I’m a retired underachiever. I had 18 jobs by the age of 23 and was starting to think my future wasn’t looking so good. I was embarrassed by my lack of results and was desperately looking for a way to make something of my life. In January of 1988, I was introduced to Network Marketing and it has changed my life. Instead of being afraid of the future, now I’m excited about it.” This story worked because it conveyed that if Eric could do it, anyone could.

Eric practiced his company’s opportunity presentation until he knew it backward and forward. This gave him tremendous confidence. He went from being afraid to present to actively seeking opportunities to do so. His journey as a presenter evolved through learning his story, the standard opportunity presentation, and various training presentations. A defining moment came when he competed in a speaking contest at a company convention and won, which boosted his confidence greatly.

Next skill is Following Up With Your Prospects. In MLM, the fortune is in the follow-up. Here are some crucial concepts:

Concept #1–Follow-up is doing what you said you would do. Be the person who keeps their word.

Concept #2–The only reason to have an exposure is to set up the next exposure. This keeps the process alive and educates the prospect.

When calling a prospect who hasn’t reviewed the material, respond positively and reschedule. If they have reviewed it, ask, “What did you like best?” or “On a scale of one to 10, where are you right now?” Use their answers to guide the next exposure.

Concept #3–It takes an average of four to six exposures for a person to join. Be patient and focus on education and understanding.

Concept #4–Condense the exposures for better results. Stack exposures close together to maintain the prospect’s interest.

Handling questions and objections is part of the process. Use empathy and stories to relate to prospects. When faced with objections about Network Marketing, ask questions and share experiences to lower defenses and build understanding.

Remember, our goal is education and understanding, not winning arguments. Practice these concepts and you'll find the follow-up process becomes easier and more effective.

Can Eric Worre's Secrets Transform Your Approach to Network Marketing?

In the realm of Network Marketing, transforming prospects into customers or distributors is a refined skill. This process is the result of professional follow-ups and guiding prospects through multiple exposures to your opportunity. Here’s how you can master this art:

1. Have Good Posture: Your demeanor should exude confidence and belief in your opportunity. Early on, Eric's approach was needy and desperate, scaring prospects away. Over time, Eric learned to detach emotionally from outcomes and focus on educating and understanding. 

2. Ask Good Questions: Like a consultant, ask questions that help prospects visualize the benefits of joining. Instead of asking, “What did you think?” which leads nowhere, ask questions like, “What did you like best about what you just saw?” This positive framing encourages them to see the value.

3. Be Prepared: Always have the necessary materials ready. Being unprepared projects a lack of belief and professionalism. 

4. Promote Yourself: Let prospects know they’ll have your support. Say, “You get ME!” to assure them they won’t be alone in this journey.

5. Use the Four Question Close: Ask prospects about their income goals, time commitment, and duration to gauge their readiness and guide them accordingly.

Helping new distributors get started right is crucial. Eric's mentor, Michael Nelson, excelled at this through a structured “Game Plan Interview”:

1. Validate Their Decision: Congratulate and reassure them about their decision to join.
2. Set Expectations: Make it clear that their success or failure is in their hands, not yours. Strive to make them independent quickly.
3. Prepare Them: Ensure they have the right products, tools, and a basic understanding of the compensation plan.
4. Create a Game Plan: Help them get quick results to maintain their momentum.
5. Assign Tasks: Give them specific assignments with deadlines to keep them engaged and progressing.

Helping your team cross the line from contemplating to committing is essential. Celebrate their small wins, such as their first customer or commission check, to keep them motivated and moving forward. This approach doesn’t just build a team; it fosters independence and long-term success.

Master Network Marketing with Insights from Michael Nelson

In Network Marketing, face-to-face meetings, particularly destination events, are crucial for success. These events, where attendees travel, stay in hotels, and participate in conferences, provide a unique opportunity for total immersion, allowing individuals to refocus on their dreams. A powerful moment at such an event can be life-changing—like when a top earner told Eric that consistently attending these events would lead to higher income and even presenting on stage.

Promoting these events within your team is essential. Successful leaders don't just announce events; they relentlessly promote them, overcoming excuses and painting a vivid picture of the benefits. This commitment to attending and promoting events fosters a culture of success and community, where like-minded individuals support and inspire each other.

In Network Marketing, patience and continuous learning are key. The 1/3/5/7 Formula suggests it takes one year to become competent, three to go full-time, five to achieve six-figure earnings, and seven to become an expert. Embracing this journey, focusing on developing skills, and being an active student are vital. Attending live events, studying audio programs, reading books, and watching videos all contribute to personal and professional growth.

Teaching others is one of the best ways to learn. Associating with positive, successful individuals and limiting time with negative influences also play a significant role in personal development. Network Marketing offers a unique opportunity to create a fulfilling career, enjoy freedom, touch lives, meet amazing people, travel the world, and contribute to worthy causes.

Ultimately, the journey in Network Marketing is about becoming the person you need to be to achieve your dreams. The profession is an incubator for personal growth, teaching you to face fears, solve problems, and lead others. Embrace the journey, and you'll find that the greatest benefit is not just achieving your goals, but the person you become in the process.

Can Attending Network Marketing Events Transform Your Income and Personal Growth?

There are alternative ways to work and make a living that are not taught in school, offering more freedom and fulfillment. Traditional jobs, whether blue-collar, white-collar, sales, or business ownership, come with their own sets of limitations and stresses. With the rise of the New Economy, where technology is reshaping job markets, Network Marketing emerges as a fitting model, bypassing traditional risks and offering performance-based income opportunities.

Success in Network Marketing requires a professional mindset. There are different types of participants: Posers, Amateurs, and Professionals, with the latter focusing on mastering crucial skills. Constantly expanding one’s network and effectively using tools to educate prospects are vital. Inviting prospects should focus on educating them rather than just pitching, using techniques like "If I, would you?" to create value exchanges.

When presenting products or opportunities, it's essential to act as a consultant, using third-party resources for duplication. Telling personal stories and being prepared boost confidence and effectiveness in presentations. Following up with prospects is critical, focusing on education and understanding through multiple exposures. Handling objections with empathy helps build trust and lowers defenses.

Helping new distributors get started right involves validating their decision, setting expectations, preparing them, creating a game plan, and assigning tasks. Promoting and attending destination events is crucial for team success and personal growth. Patience, continuous learning, and associating with positive influences are key to thriving in Network Marketing. 

Ultimately, Network Marketing is not just about achieving financial success but also about personal development and growth. The journey transforms you into the person capable of realizing your dreams, making it a fulfilling career choice.

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Go Pro - 7 Steps to Becoming a Network Marketing Professional

Eric Worre

6 Key ideas

14 MINS

4.9 (894)

Ready to break away from the traditional 9-5 grind?

Ever wondered about the secret to thriving in the new economy?

Want to know how top earners like Jordan Adler and Harvey Mackay built a network of thousands?

Dive into the world of Network Marketing and learn how you can master the seven fundamental skills to build your own successful business.

Key Ideas

#1

Is Network Marketing the Ultimate Solution to Escape Traditional Job Limitations?

#2

Mastering the Art of Prospecting: Your Gateway to Network Marketing Success

#3

Can Eric Worre's Secrets Transform Your Approach to Network Marketing?

#4

Master Network Marketing with Insights from Michael Nelson

#5

Can Attending Network Marketing Events Transform Your Income and Personal Growth?

#6

Final Recap

About Author