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Richard Fenton is a renowned author and speaker who, along with his co-author Andrea Waltz, wrote the influential book "Go for No! Yes is the Destination, No is How You Get There." The book focuses on the concept of reframing rejection and embracing the word "no" as a pathway to success. Richard Fenton's work emphasizes the importance of persistence and resilience in achieving one's goals, making "Go for No!" a popular resource for sales professionals and entrepreneurs.
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