Getting to Yes: Negotiating Agreement Without Giving In book

Getting to Yes: Negotiating Agreement Without Giving In

 Roger Fisher  

Marketing & Sales  

Ever wondered how you can navigate challenging negotiations even when you're in a weaker position? How do the principles of negotiation, like BATNA and negotiation jujitsu, aid in achieving a win-win solution? How can you separate people from problems and focus on interests rather than positions to reach a mutually beneficial agreement? Dive in to explore these fascinating aspects of negotiation, learn from relevant examples, and become a master negotiator.


Ever wondered how you can navigate challenging negotiations even when you're in a weaker position? How do the principles of negotiation, like BATNA and negotiation jujitsu, aid in achieving a win-win solution? How can you separate people from problems and focus on interests rather than positions to reach a mutually beneficial agreement? Dive in to explore these fascinating aspects of negotiation, learn from relevant examples, and become a master negotiator.;

#1

Could Principled Negotiation Have Prevented the Collapse of Nuclear Talks Under President Kennedy?

01 Jan 1970

02:17

02:17


#2

Mastering the Dance of Negotiation: A Human-centric Approach to Conflict Resolution

01 Jan 1970

02:25

02:25


#3

How to Communicate Interests?

01 Jan 1970

02:09

02:09


#4

Mastering the Art of Negotiation

01 Jan 1970

02:03

02:03


#5

Can Principled Negotiation Lead to Fairer and More Efficient Outcomes?

01 Jan 1970

02:16

02:16


#6

Dancing with Power: Mastering Negotiations through BATNA and Jujitsu Strategies

01 Jan 1970

01:50

01:50


#7

Could Negotiation Jujitsu Be the Ultimate Conflict Resolution Strategy?

01 Jan 1970

02:52

02:52


#8

Mastering the Art of Negotiation: A Guide to Combat Tricky Tactics

01 Jan 1970

02:03

02:03


#9

Final Recap

01 Jan 1970

02:10

02:10



About Author

Roger Fisher was a leading expert in negotiation and conflict resolution. Alongside William Ury, he co-authored the groundbreaking book "Getting to Yes: Negotiating Agreement Without Giving In," which was first published in 1981. The book introduced the principled negotiation strategy, emphasizing mutual interests and objective standards, and it remains a foundational work in the field of negotiation to this day. Fisher's work has had a profound impact on how individuals, organizations, and governments approach negotiations and resolve disputes.

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