Ever wondered how you can navigate challenging negotiations even when you're in a weaker position? How do the principles of negotiation, like BATNA and negotiation jujitsu, aid in achieving a win-win solution? How can you separate people from problems and focus on interests rather than positions to reach a mutually beneficial agreement? Dive in to explore these fascinating aspects of negotiation, learn from relevant examples, and become a master negotiator.;
Roger Fisher was a leading expert in negotiation and conflict resolution. Alongside William Ury, he co-authored the groundbreaking book "Getting to Yes: Negotiating Agreement Without Giving In," which was first published in 1981. The book introduced the principled negotiation strategy, emphasizing mutual interests and objective standards, and it remains a foundational work in the field of negotiation to this day. Fisher's work has had a profound impact on how individuals, organizations, and governments approach negotiations and resolve disputes.
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