Getting to Yes: Negotiating Agreement Without Giving In
Roger Fisher
9 Key ideas
20 MINS
4.6 (2.4k)
Marketing & Sales
Ever wondered how you can navigate challenging negotiations even when you're in a weaker position?
How do the principles of negotiation, like BATNA and negotiation jujitsu, aid in achieving a win-win solution?
How can you separate people from problems and focus on interests rather than positions to reach a mutually beneficial agreement?
Dive in to explore these fascinating aspects of negotiation, learn from relevant examples, and become a master negotiator.
Ever wondered how you can navigate challenging negotiations even when you're in a weaker position?
How do the principles of negotiation, like BATNA and negotiation jujitsu, aid in achieving a win-win solution?
How can you separate people from problems and focus on interests rather than positions to reach a mutually beneficial agreement?
Dive in to explore these fascinating aspects of negotiation, learn from relevant examples, and become a master negotiator.
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Key Ideas
Read | Listen - Full summary
#1
Could Principled Negotiation Have Prevented the Collapse of Nuclear Talks Under President Kennedy?
01 Jan 1970
02:17
02:17
#2
Mastering the Dance of Negotiation: A Human-centric Approach to Conflict Resolution
01 Jan 1970
02:25
02:25
#3
How to Communicate Interests?
01 Jan 1970
02:09
02:09
#4
Mastering the Art of Negotiation
01 Jan 1970
02:03
02:03
#5
Can Principled Negotiation Lead to Fairer and More Efficient Outcomes?
01 Jan 1970
02:16
02:16
#6
Dancing with Power: Mastering Negotiations through BATNA and Jujitsu Strategies
01 Jan 1970
01:50
01:50
#7
Could Negotiation Jujitsu Be the Ultimate Conflict Resolution Strategy?
01 Jan 1970
02:52
02:52
#8
Mastering the Art of Negotiation: A Guide to Combat Tricky Tactics
01 Jan 1970
02:03
02:03
#9
Final Recap
01 Jan 1970
02:10
02:10
About Author
Roger Fisher was a leading expert in negotiation and conflict resolution. Alongside William Ury, he co-authored the groundbreaking book "Getting to Yes: Negotiating Agreement Without Giving In," which was first published in 1981. The book introduced the principled negotiation strategy, emphasizing mutual interests and objective standards, and it remains a foundational work in the field of negotiation to this day. Fisher's work has had a profound impact on how individuals, organizations, and governments approach negotiations and resolve disputes.
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