Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore
9 Key ideas
25 MINS
4.6 (2.2k)
Entrepreneurship Business & Career Marketing & Sales
Curious about how high-tech start-ups can navigate the treacherous journey from early adoption to mainstream success?
Keen to learn about the strategies that companies like Salesforce.com and VMware employed to cross the chasm?
Intrigued by the role of visionary pioneers and pragmatic settlers in high-tech markets?
Dive into this comprehensive guide that explores the intricate dynamics of the Technology Adoption Life Cycle, whole product marketing, strategic alliances, and the transformation required to conquer mainstream markets.
Curious about how high-tech start-ups can navigate the treacherous journey from early adoption to mainstream success?
Keen to learn about the strategies that companies like Salesforce.com and VMware employed to cross the chasm?
Intrigued by the role of visionary pioneers and pragmatic settlers in high-tech markets?
Dive into this comprehensive guide that explores the intricate dynamics of the Technology Adoption Life Cycle, whole product marketing, strategic alliances, and the transformation required to conquer mainstream markets.
Key Ideas
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#1
Can Your High-Tech Start-Up Cross the Chasm Like Mark Zuckerberg and Tesla?
01 Jan 1970
02:35
02:35
#2
Cracking the Code: Navigating High-Tech Marketing Stages from Innovation to Mainstream Success
01 Jan 1970
02:51
02:51
#3
Can Your Startup Cross the Chasm to Mainstream Success Like Salesforce and VMware?
01 Jan 1970
02:26
02:26
#4
Crossing the Chasm: Mastering High-Risk Decisions through Informed Intuition and Strategic Niche Marketing
01 Jan 1970
03:10
03:10
#5
Can the 'Whole Product' Marketing Strategy Dominate Mainstream Markets?
01 Jan 1970
03:37
03:37
#6
Mastering Market Strategy: Turning Competition into Opportunities for Success
01 Jan 1970
02:35
02:35
#7
How Can A Business Cross the Chasm to Mainstream Success with Effective Distribution and Pricing Strategies?
01 Jan 1970
03:08
03:08
#8
Crossing the Chasm: Strategic Transitions for Tech Companies from Early Success to Mainstream Dominance
01 Jan 1970
02:54
02:54
#9
Final Recap
01 Jan 1970
01:57
01:57
About Author
Geoffrey A. Moore is a renowned organizational theorist, management consultant, and author, best known for his seminal work "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers." In this influential book, he explores the challenges technology companies face in transitioning from early adopters to a mainstream customer base. Moore's insights have shaped the strategies of countless high-tech businesses, making him a pivotal figure in the field of technology marketing.
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