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Want to discover the secret behind a $100 cheesesteak that revolutionized a luxury steakhouse?
Curious about how a secret bar in New York City thrives without any advertising?
Ever wondered how a viral video about a blender could significantly boost its sales?
Dive into the world of social currency, triggers, emotion, public visibility, practical value, and storytelling to understand the principles that make products, ideas, or behaviors catch on!
Want to discover the secret behind a $100 cheesesteak that revolutionized a luxury steakhouse?
Curious about how a secret bar in New York City thrives without any advertising?
Ever wondered how a viral video about a blender could significantly boost its sales?
Dive into the world of social currency, triggers, emotion, public visibility, practical value, and storytelling to understand the principles that make products, ideas, or behaviors catch on!
Key Ideas
Read | Listen - Full summary
#1
Can a $100 Cheesesteak and a Blender Revolutionize Word-of-Mouth Marketing?
01 Jan 1970
02:20
02:20
#2
Unlocking SOCIAL CURRENCY: The Secret Marketing Strategy from New York's Hidden Bar to McDonald's McRib
01 Jan 1970
02:57
02:57
#3
Can TRIGGERS Make Us Talk More About Cheerios Than Disney World?
01 Jan 1970
01:43
01:43
#4
Unlocking Virality: The Power of Awe and EMOTION in Content Sharing
01 Jan 1970
02:55
02:55
#5
Can PUBLIC Visibility Drive Imitation and Growth in Marketing Strategies?
01 Jan 1970
02:33
02:33
#6
From Corn Shucking to Behavioral Economics: The Power of Sharing PRACTICAL Value
01 Jan 1970
02:25
02:25
#7
Can the Power of STORYTELLING Make Your Content as Contagious as the Trojan Horse?
01 Jan 1970
02:38
02:38
#8
Final Recap
01 Jan 1970
03:16
03:16
About Author
Jonah Berger is a renowned marketing professor at the Wharton School of the University of Pennsylvania and the author of the best-selling book "Contagious: Why Things Catch On." His work focuses on understanding the social dynamics that drive products, ideas, and behaviors to become popular. Berger's research delves into the psychological and sociological mechanisms behind word-of-mouth and how businesses can leverage these insights to create viral content. He is also a sought-after speaker and consultant for various global companies.
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