Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Chan Kim & Renée Mauborgne
9 Key ideas
21 MINS
4.6 (2.4k)
Entrepreneurship Business & Career Economics
Ever wondered how Cirque du Soleil's CEO, Guy Laliberté, revolutionized the entertainment industry without competing directly with traditional circuses?
Curious about how the Blue Ocean Strategy can help create new, uncontested market spaces?
Intrigued by the idea of aligning innovation with utility and cost-effectiveness to achieve remarkable growth?
This is your chance to delve into the world of strategic planning and innovation, unlocking the secrets of successful business strategies!
Ever wondered how Cirque du Soleil's CEO, Guy Laliberté, revolutionized the entertainment industry without competing directly with traditional circuses?
Curious about how the Blue Ocean Strategy can help create new, uncontested market spaces?
Intrigued by the idea of aligning innovation with utility and cost-effectiveness to achieve remarkable growth?
This is your chance to delve into the world of strategic planning and innovation, unlocking the secrets of successful business strategies!
Key Ideas
Read | Listen - Full summary
#1
Is Blue Ocean Strategy the Secret Behind Cirque du Soleil's Global Success?
01 Jan 1970
02:16
02:16
#2
Charting the Blue Ocean: Innovative Strategies for Uncharted Market Growth
01 Jan 1970
02:43
02:43
#3
Can the Blue Ocean Strategy Unlock New Market Opportunities for Your Business?
01 Jan 1970
02:33
02:33
#4
Creating Blue Oceans: Transforming Strategy from Numbers to Visuals for Unprecedented Growth
01 Jan 1970
02:38
02:38
#5
Can the Blue Ocean Strategy Propel Your Business to Unprecedented Success?
01 Jan 1970
01:49
01:49
#6
Overcoming Hurdles in Strategic Shifts with Tipping Point Leadership
01 Jan 1970
01:58
01:58
#7
Can the Blue Ocean Strategy Fail Without Practicing Fair Process?
01 Jan 1970
02:57
02:57
#8
Sailing the Blue Ocean: The Art of Continual Strategy Innovation in Business
01 Jan 1970
02:02
02:02
#9
Final Recap
01 Jan 1970
02:33
02:33
About Author
Chan Kim and Renée Mauborgne are renowned professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. They gained widespread recognition for their development of the Blue Ocean Strategy concept, which they introduced in their bestselling book "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" published in 2005. Their work has had a significant impact on the way organizations approach strategy and innovation, encouraging companies to create new markets (blue oceans) rather than compete in existing, saturated ones (red oceans).
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