Do you want to know the secret to harnessing your obsessions to fuel your success? Ever wondered how Grant Cardone became a top car salesman, despite his initial dislike for the job? Intrigued by the strategies that lead to exponential business growth and the creation of a multibillion-dollar empire? Or perhaps you're curious about the mindset needed to defy the odds and transform setbacks into opportunities?

Be Obsessed or Be Average

Imagine growing up in a world where dreams seem just out of reach, and grasping them requires an unwavering obsession. Grant Cardone's journey towards success began not with privilege but with grit and determination, fueled by the lessons learned from his father's relentless pursuit of the American dream. Despite his setbacks—ousted from his life insurance venture and forced to start anew as a stockbroker—his obsession with providing for his family instilled in Cardone the belief that success was his duty too.

Tragedy struck when Cardone's father passed away at fifty-two, leaving his mother to navigate life with five kids and no professional skills. Her obsession turned to survival, clipping coupons and downsizing their life from a lakefront home to a tiny brick house. Her fear and scarcity mindset clashed with Cardone's teenage rebellion against mediocrity. At sixteen, he vowed to break free from the constraints of being just "middle class" and promised to make it big, to help others, and never worry about money again.

However, denying his obsession led Cardone astray. By high school, he was a troublemaker, and by nineteen, drugs had consumed his life. At twenty-three, beaten and near death, he finally faced the truth: the addiction wasn't the problem—it was the suppression of his dreams. He entered rehab and emerged determined to transform his addictive personality into a force for good.

With nothing but a dog and a car dealership job, Cardone reignited his obsession with success. He became the top salesperson, devouring self-improvement materials and working tirelessly. His relentless pursuit of greatness raised eyebrows; people cautioned against replacing one addiction with another. But Cardone knew better. His obsession wasn't a defect—it was a gift.

Embracing obsession allowed Cardone to achieve what he once thought impossible. It rejuvenated his creativity, attracted opportunities, and propelled him beyond the limits of average. Obsession saved his life, and it can save yours too. Whether it's fantasy football or chess with old men, use your innate obsession to fuel greatness. Let it guide you to the life you deserve. Give yourself permission to dream big, and let obsession be your unwavering ally on the path to success.

Can Obsession Truly Be the Secret Ingredient to Achieving the American Dream?

Welcome to the world of obsession—a place where dreams are pursued relentlessly, where settling for less is not an option, and where success is the ultimate goal. If you're holding this book, chances are you're a big thinker, frustrated by the limits society imposes. You want more—a lot more—and that's a good thing. The feeling of never being satisfied is a sign of obsession, and embracing it can be your path to greatness.

Society often pushes us to fit into boxes, urging us to abandon audacious dreams for comfort and stability. Yet, time and again, we've seen that true success stories are born from obsession. Think of icons like Steve Jobs, Muhammad Ali, and Bill Gates—individuals who were called crazy and unreasonable but changed the world with their dedication.

Being obsessed means recognizing that you alone are responsible for your success. This drive isn't just about achieving one goal; it's about pursuing greatness in every aspect of life—health, wealth, love, creativity. It's about never settling for average, about wanting all the colors of the rainbow when others are satisfied with just one.

The middle class, with its paycheck-to-paycheck existence and reliance on government aid, exemplifies the epidemic of average. People are content with just getting by, but obsession challenges us to aim higher. It encourages us to break free from societal constraints and distractions, to ignore the naysayers who tell us to slow down.

Sure, obsession requires sacrifices, long hours, and unwavering commitment, but history shows us that only the obsessed truly make it. From artists to entrepreneurs, athletes to scientists, those who refuse to settle are the ones whose names we remember.

So, ask yourself: Are you ready to join this league of extraordinary individuals? Are you prepared to be labeled a freak, to stand out, and to pursue your dreams with the intensity they deserve? Because obsession is not a part-time gig—it's an all-consuming passion that drives you to achieve the impossible.

Let's get obsessed and make a dent in the universe. Because that is the only way to ensure your name is remembered alongside the greats. It's time to claim your greatness and embrace obsession as your path to success.

Embrace Obsession: Join the Ranks of Steve Jobs, Muhammad Ali, and Bill Gates

Finding your passion or obsession can be a daunting task, especially during life's transitions like changing jobs or recovering from a loss. The key is to identify what fuels you and pursue it relentlessly. Grant Cardone shares powerful anecdotes and strategies for nurturing positive obsessions that align with your purpose. He recalls his father's wisdom: you don't need to like what you do to love what you do. This mindset helped him become a successful car salesman despite initial dislike for the job.

Cardone emphasizes the importance of purpose as the driving force behind positive obsessions. Purpose is the "why" that fuels your pursuits. He advises asking yourself questions to discover what excites you, what you're willing to do for no money, and what skills you possess. These reflections help pinpoint your purpose and the obsessions worth your attention.

Keeping obsessions fresh is vital. Life is a series of transitions, and success requires continually setting new goals. Cardone uses the example of veterans transitioning from military to civilian life to illustrate the importance of redefining purpose as circumstances change.

Writing goals daily is a powerful practice for staying focused. Cardone describes how writing goals down every day helped him achieve seemingly impossible targets, like owning thousands of real estate units and becoming a best-selling author. This ritual keeps you on track and aligned with your purpose.

Feeding the beast—the obsessions that drive you—requires attention. Cardone advocates surrounding yourself with great people, holding daily meetings, celebrating successes, and creating company mottos to reinforce the culture of obsession.

Economics play a crucial role in achieving success. Cardone stresses the importance of valuing money and using it wisely to fuel your obsession. He recounts how he turned economic devastation into opportunity by capitalizing on his sales knowledge, leading to the creation of successful products.

Ultimately, feeding your obsessions and starving doubt is about staying committed, focused, and constantly redefining your goals. Embrace the challenges, fuel the beast, and let your obsessions lead you to your most fulfilling life.

Can Grant Cardone's Wisdom Unlock Your Ultimate Purpose and Fuel Positive Obsessions?

Doubt is the ultimate dream killer, a pervasive mental terrorism that cripples ambitions and relationships. In the late 1990s, Grant Cardone got caught up in the self-help trend, searching for reasons behind his perceived dysfunction. It was a culture of blame, leading people to believe they were powerless. But doubt was the real enemy. Cardone realized this during a men's workshop where everyone focused on their brokenness rather than success. He decided to seek advice only from those more successful than himself.

When Cardone was nearing burnout in his late thirties, he was running a hectic seminar business. Everyone told him he needed balance, but he realized he was just no longer obsessed with his true purpose. He refocused, started new ventures, and felt rejuvenated. The myth of needing time off and balance was just that—a myth. Obsession with purpose renews you more than any vacation could.

Haters and naysayers will always be around, often disguised as well-meaning loved ones. Cardone's own mother was a naysayer, always cautioning him. But the best way to handle them is to achieve your goals repeatedly until they have no choice but to believe in you. Haters, on the other hand, are envious and actively want you to fail. They’re often the best promoters, spreading your name far and wide in their attempts to discredit you.

The key, according to Cardone, is to starve doubt, ignore the naysayers, and use the haters as fuel. Success is the ultimate revenge, and obsession with your goals is the path to achieving it. Stay focused and let your achievements speak for themselves.

Defying Doubt: Harnessing Obsession for Unstoppable Success

Success isn’t just about energy or ambition; it’s about dominating every aspect of life. It begins with mastering your own mindset, then influencing your team, customers, and competitors. True domination starts within—by controlling your thoughts, actions, and choices. Ignoring your ambitions can lead to chaos, like wild horses scattering energy everywhere. Instead, channel your obsession purposefully to dominate your space.

Grant Cardone shares his journey of building a sales training business from scratch, driven by fear rather than purpose. He learned that allowing problems or fears to control you can lead to destruction. By focusing on potential and goals, rather than limitations or distractions, you transform obsession into a positive force.

Time is a precious commodity that should be created, not managed. Grant illustrates this with his commitment to family time, integrating it smartly into his daily routine. He also emphasizes the importance of optimizing time with his wife by aligning business goals with personal interactions. Avoiding tasks that don’t fuel your obsessions and delegating them can free up valuable time.

Money, a constant concern for most, requires a shift from scarcity to abundance thinking. Grant recounts losing millions during the 2008 crash, which taught him the importance of staying obsessed with financial growth. The belief that money is everywhere drives his success mantra: "Who’s got my money?" This mindset helps him attract wealth easily and abundantly.

Influencing the financial mindset of those around you is crucial. By setting a prosperous example, you inspire your team to achieve financial success. Grant’s journey from resenting social media to mastering it highlights how dominating your brand can elevate your expertise globally. He became obsessed with making his name synonymous with sales, utilizing every platform to communicate his ideas.

Grant encourages readers to start dominating every sector of life immediately. Whether it’s physical fitness, making sales, or strengthening family bonds, obsession can power positive changes across all areas. By choosing to dominate, your efforts can elevate every aspect of your life.

Can Grant Cardone's Obsession Mindset Transform Your Life and Business?

In a world brimming with uncertainty, avoiding danger might seem wise, but often, it keeps us trapped in mediocrity. Grant Cardone challenges us to embrace risk as the very fabric of progress. He argues that our ships aren't made for the harbor; they're built for the high seas where big fish and treasures await.

Cardone recounts personal anecdotes of moving from his hometown in Louisiana to different cities, each time stepping out of his comfort zone to foster personal growth. He emphasizes that comfort is the enemy of ambition and insists that staying dangerous means constantly meeting new people, even if it's terrifying. From giving a speech in Rockford, Illinois to addressing top military officials at the Pentagon, Cardone shares how each situation pushed him to grow.

Being unpopular isn't a problem if it means staying true to your vision. In a tense real estate negotiation, Cardone risked unpopularity to save millions, prioritizing integrity over the fear of being disliked. He reminds us that success isn't a popularity contest but an art of making smart, sometimes bold, decisions.

Cardone also advises against financial complacency. He critiques the idea of diversifying investments as a safety net for those unwilling to do their homework. Instead, he urges us to focus on expanding our businesses and taking risks with investments to achieve true growth.

Technology is another area where Cardone encourages quick adoption. By embracing new platforms like Periscope and Facebook's video streams, he became a top streamer, illustrating how early adoption of technology can significantly expand one's influence.

Playing the role until it becomes reality is a mindset Cardone adopts, whether navigating risky neighborhoods or securing massive real estate deals. He shares stories of acting as if success was already his, leading to tangible outcomes, like turning a $32 million investment into $108 million.

Cardone warns against resting on laurels, sharing his own complacency before the 2008 economic collapse. Unlike Warren Buffett, who seized opportunities amidst the chaos, Cardone had to rebuild from scratch. He learned that obsession is key to survival and success.

Fear, Cardone argues, should be embraced and converted into power. During the recession, fear drove him to expand and innovate, transforming his business approach and widening his influence. The path to greatness lies outside the comfort zone, and fear can be an ally in pushing us toward our potential.

Cardone's message is clear: Stay hungry, stay dangerous, stay obsessed. Commit to discomfort, and success will follow. Embrace the risks and seize opportunities, for the greatest you lies far beyond the shores of comfort.

Grant Cardone's Bold Blueprint: Embrace Risk, Defy Mediocrity, Achieve Greatness

Sales isn't just a department; it's the lifeblood of any business. Grant Cardone emphasizes that without sales, no company can thrive. It's not just about selling a product but about creating and sustaining new revenue streams. Whether you're managing a small business or leading a multinational corporation, you must be obsessed with attracting new customers and driving sales.

Cardone shares how he entered sales out of necessity, not passion. Yet, he realized the importance of being obsessed with the process to achieve his dreams. Sales is about making bold claims and delivering on them. Cardone illustrates this with anecdotes of how he guaranteed success to clients and then worked tirelessly to fulfill those promises, often surpassing expectations.

The importance of accountability in sales is highlighted. Cardone suggests setting high quotas and pushing teams to achieve them, holding everyone accountable, from salespeople to managers. He believes in micromanaging until the team can perform independently, ensuring no one undermines the company's efforts.

Daily sales meetings, even virtual ones, are crucial for keeping the team focused and motivated. Cardone encourages practicing pitches, handling objections, and sharing success stories to build confidence and drive performance.

He advocates overpromising and overdelivering, believing that making giant claims forces you to operate at higher levels. He recounts how boldness in pitching transformed his business, encouraging others to commit first and figure out the details later. Cardone insists that delivering confidence and revising pitches continually can set you apart from the competition, exploiting their weaknesses.

Ultimately, Cardone believes in making the customer the winner by ensuring they receive more value than the price paid. He underscores the importance of the personal touch in sales, stating that the ultimate value-add is you. By being obsessed with sales and pushing boundaries, businesses can not only meet but exceed expectations, creating lasting success.

Can Grant Cardone's Bold Sales Strategies Transform Your Business Overnight?

Cardone once met a business owner whose obsession was unearthing top-notch talent, and it reshaped his view on running a business. Larry Van Tuyl epitomizes this relentless pursuit; the man who sold a company to Warren Buffett for $4 billion, greets everyone as a potential recruit—from servers to strangers. With his multibillion-dollar empire spanning real estate, insurance, technology, and automotive, Larry thrives in a realm beyond mere enthusiasm, focused on recruiting driven, all-in individuals.

To build a successful business, Cardone believes you must surround yourself with a dedicated team willing to leap off proverbial buildings for the cause. If you’re solo, you’re likely in a torturous cycle of stagnation. Cardone learned this the hard way, running his business single-handedly for years, barely surviving. It wasn’t until he started hiring that he saw real growth.

The secret, according to Cardone, is to hire not just anyone, but those who share your obsession. A Gallup study revealed only 13% of employees worldwide are engaged at work. The majority are checked out, doing the bare minimum. Yet, great employees are out there; you just need to sift through the masses to find them. 

Cardone advises to refuse to see payroll as an expense. People don’t cost money—not growing your business does. With more hires, his revenue multiplied exponentially. Hiring expands your reach and ensures your business can thrive without your constant presence.

Your people are your power. If you’re not recruiting, you’re not extending your reach. Cardone and his team made their hiring process transparent through a show, "Whatever It Takes," which taught them a crucial lesson: you must go through many to find the few who fit.

Cardone encourages always being on the lookout for talent. Post opportunities everywhere, from social media to traditional outlets. Don’t shy away from unconventional sources. For instance, one of their top earners was hired from Banana Republic. 

Turnover is inevitable, but Cardone believes it should not be feared—it’s a sign of not settling for mediocrity. Like pro sports teams, constantly recruit and make space for new talent. Reward performance, not tenure. Bonuses should be tied to contributions that help grow the company.

Creating a culture is vital. Your company should reflect your values and expectations, from attire to work ethic. Protect your brand fiercely, and always be the most obsessed person on the team. Exemplify greatness to inspire greatness in others.

In the end, Cardone concludes, spectacular success starts with being spectacular yourself, paving the way for others to follow suit.

Larry Van Tuyl's Talent Quest: Lessons from Buffett's $4 Billion Man

Growing up, Cardone idolized figures of control—those charismatic superheroes who wield power, make decisions, and save the day. His role models were larger-than-life figures like James Bond and his own father, who ran their family with a firm hand, ensuring a safe and disciplined environment. This fascination with control shaped Cardone's approach to leadership. 

To Cardone, being a leader isn’t about the title; it’s about having the power to influence outcomes, solve problems, and guide others. This belief was tested in his youth when he played baseball as a catcher. Cardone wasn't the best athlete, but he could rally the team, exerting control to focus and excite them. True leadership, Cardone realized, is about having the guts to stand up and take control, pushing people to achieve their best.

Cardone's journey wasn’t always smooth. When he started his first business, he faced rejection after rejection trying to sell his sales training program. The struggle was so intense that he almost quit. But stories of persistence from icons like Walt Disney and Oprah Winfrey kept him going. 

Cardone refused to give up, taking inspiration from their grit. One pivotal moment came when, at his lowest, he asked for a sign. A chance sighting of a Salt Lake City license plate led him to a breakthrough there, which changed his life. This experience taught Cardone that miracles are right around the corner, often just beyond the point where most people quit.

Cardone's obsession with control and persistence didn’t stop with business. Buying a jet seemed irrational at first, but it became a tool to control his time and expand his business reach. It’s like a metaphor for how Cardone lives his life: taking bold steps to fuel his obsession and reach new heights. 

Cardone constantly seeks ways to refuel his passion—whether it’s through education, networking with successful people, or investing in his physical health. He believes that being charitable and giving back is just as crucial, as it aligns with his purpose of helping others while achieving his own goals.

Cardone encourages you to embrace your obsessions. Don’t wait for permission to take control. Persist through doubts and failures, and use them as fuel. Whether it’s through personal growth, surrounding yourself with ambitious people, or giving back, keep pushing your limits. Remember, obsession isn’t just a mindset; it’s a lifestyle that demands commitment and the courage to defy the odds. If you’re ready to join this movement, connect with Cardone and let’s refuse to settle for an average life. Be obsessed—because that’s where the magic happens.

Can You Channel Your Inner James Bond to Achieve Extraordinary Success?

Obsession can be a powerful force when channeled positively. Growing up, Cardone's drive to achieve was fueled by witnessing relentless determination in the pursuit of dreams, even amidst struggles. This taught him that success is not merely a privilege but a duty, and embracing obsession can transform one's life. Denying this drive can lead to destructive paths, but recognizing and nurturing it can lead to greatness.

Obsession is about passionately pursuing dreams and breaking free from societal norms that encourage settling for mediocrity. It's a mindset that champions striving for excellence in every aspect of life, from personal health to professional achievements. Embracing obsession means taking responsibility for one's success and continuously setting and pursuing new goals.

The journey requires sacrifices, but history shows that those who are truly obsessed are the ones who make significant impacts. Doubt and naysayers are obstacles, but they can be overcome by focusing on achievements and using criticism as motivation. Obsession is not just a passing interest; it's a deep-seated passion that drives individuals to make a lasting difference.

In business, obsession with sales and attracting new talent is crucial. Building a dedicated team and fostering a culture that reflects core values can propel a company forward. Leadership is not about titles but about influencing outcomes and guiding others with conviction.

Ultimately, embracing obsession is about taking control, pushing through setbacks, and continuously fueling one's passion. This lifestyle demands commitment but offers the potential for extraordinary success. It's about being bold, taking risks, and refusing to settle for anything less than greatness.

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